Client: Allen & Overy
Target group: qualified students
Goal: recruitment
Description: Business Course ‘The Insiders’ is the new business course-hit of the law firm Allen & Overy. For a week, the qualified students got the change to act as lawyer teams. More specifically lawyer teams who will guide different companies that are planning to take-over a large media company. Through new and old media the ‘lawyers’ will receive more information which they have to process during the take-over process. The insiders: “experience the life of a top-lawyer”.
Category: Employer Branding Games
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